2024 Portfolio
Communications Specialist
Content Creator
Educator
Contents
Dawn-Marie Alexander
Why is Social Media Important?
Upttrend Inc.
My scope of work & Samples
Other Notable Projects
Academic Background
Notable Achievements
Testimonials
Dawn-Marie Alexander 2024
Dawn-Marie Alexander 2024
Hello, I’m
Dawn-Marie Alexander
I am a communications specialist, content creator and educator based in South Trinidad. I currently work with CSEC level English A and B students as well as conduct Written Business Communications and Public Speaking training. As a young educator, I've embarked on a journey beyond conventional teaching, guiding students in new and resourceful ways to ensure optimal engagement. Additionally, over the past two years, I've passionately cultivated brands and their online identities "from scratch," witnessing remarkable success stories unfold.
Efficiency is not just a principle but a way of life for me, ensuring every endeavor I undertake yields ideal results. What's more, my knack for effective communication has opened doors to invaluable connections, affirming the profound impact of articulation.
At the heart of my mission is a deeply personal commitment to unlocking growth opportunities through innovative strategies for both brands and willing students. I strive to illuminate the transformative power of brand identity and audience engagement across digital platforms as well as the importance of communication in personal development.
Through creative branding initiatives and ingenious education, I aim to inspire and connect with the ideal clientele, fostering meaningful relationships and sustainable growth for all involved.
Why is Social Media Important?
Social media is a broad space welcoming and accommodating to opportunities; a place to build a name for yourself and develop a broad clientele or audience. Simply, its a place to welcome people in and answer their important initial questions about your business: "who are they?” and “why should I care?”
In the progressive and fast paced 21st century, a brick and mortar store is no longer the only thing needed to have a successful brand and business. Social media is the main validation tool, and the new (and most vital) source of growth. Over the past decade, social media reflects cultural expectations for how individuals and business communicate: if you don’t got it, you won’t get it. It is a window into the world’s latest news and trends and it is an expansive realm that delves into everyone’s ventures. It is how you communicate to your customers that you’re present and you’re paying attention.
Dawn-Marie Alexander 2024
Upttrend Inc is a communication hub centered around teaching and providing efficient and effective communication services. On a whim, Upttrend was founded in 2022 by myself and my partner at the time. Since then, it has all fell into my hands and has graduated from a mere social media service to a all-round communications agency.
The hub covers both my passion for brand development and communications as well as my learnt skills of educating. With my able team, we were able to develop Upttrend Inc into a solid company with a strong brand identity.
In the future, I intend to evolve Upttrend into an academy on its own that offers top tier communicative strategies as well as education in the fields of Marketing, Communications and PR.
we trend, u triumph :)
Dawn-Marie Alexander 2024
Scope of Work
&Samples
Communications
Cassio Anthony & Associates (CAA) is an organisation that facilitates Life Skills Training and Child & Adolescent Counseling.
I have worked with Cassio Anthony & Associates since 2023, first observing their practice through Life Skills sessions in a small church in Chatham, Point Fortin. Since then, after acquiring my qualifications and refining my relevant skill set, CAA entrusted me to rebrand their organisation to reach their untapped stakeholders: the conglomerates and multinational corporations of Trinidad and Tobago and the wider world.
I was able to achieve and set multiple benchmarks for their success. Notably, I redesigned their logo to be more seamless and elegant, which is consistent with branding for many professional services. The use of black and serif font reinforces the idea of a trustworthy and established organisation. Furthermore, the use of the green ampersand represents inclusive growth and learning.
Since then, CAA has trusted Upttrend with myself spearheading the team, on projects such as the creation of a general portfolio and corporate proposal and various campaigns like their Motherhood Workshop: “The Hand The Rocks the Cradle, Rules The World” for which I designed their flyer, brochure and banner as well curated a ‘Proposal Injection‘ to be used within the general corporate proposal when presenting this specific workshop.
Being one of the first “established” organisations to put their trust in my work, I was able to deliver quality results and a consistently reliable partnership.
Dawn-Marie Alexander 2024
M.M.V. Productions started as a one man with one camera show until he reached out for my help, not only to manage his time and clients, but to effectively catalogue his services and expand his reach to his ideal customers. I recently redesigned the logo to have a more modern and versatile feel.
I was first able to create a quick and easy consultation link to discuss specifics with prospective clients before assigning a quotation. This was implemented on the Meta platforms that were both managed by myself.
On those platforms, I oversaw a uniformed approach to posting without compromising the variety and scope of his photography. I was able to convert sales and boost brand awareness through a hybrid approach of organic and paid content.
Additionally, I handled any email interactions with potential clientele by presenting a comprehensive and largely appealing Wedding Package Portfolio for easy perusal.
Dawn-Marie Alexander 2024
Content Creation
Although I have taken on multiple content creation projects before this one, both personal and professional, Flowers & Me Design Studio is my most successful campaign yet.
I first developed the brand to take on a more elegant and sophisticated approach by adjusting their logo and brand colours to be a bit more uniformed before i moved on to creating their social media platforms.
Starting this page “from scratch” was a bit intimidating at first, but I was able to, in only two weeks, engage around 200 organic followers. Additionally, my best performing video was my first, generating over 14,000 views in three days.
I was able to, first and foremost, convert sales and boost awareness of the brand on social media.
I was also able to manage the community and create a genuinely engaged audience that sincerely enjoy the process and the product for sale.
Also, I garnered attention from other small businesses that collaborated for holidays like Mother’s Day.
Dawn-Marie Alexander 2024
TIK TOK
FACEBOOK
In one month, I was able to produce growth “from scratch” for my client, adjusting to the intended audience and then consistently posting to engage.
Dawn-Marie Alexander 2024
After graduating from The UWI, Open Campus with my certificate in Social Work, i joined a local NGO called For Change, a young activist ground advocating for social change. It was there that I got my first taste of voluntary tutoring. I tutored young and old to prepare for the CSEC English A and B exam and albeit free, I felt like I was making a positive difference.
II then took up tutoring as a ‘side-hustle’, where I would tutor students in my free time to make up for my irresponsible spending as a university student. I was in denial initially about my teaching skills, brushing it off as merely my ability to speak in a comprehensive manner only to be assigned to A.S.J.A Boys’ College, San Fernando as an English Aide through a government training programme.
It was there that I was able to true harness my teaching power and influence the minds of young men, enlightening them on the importance of literacy and stimulating their imagination with much more complex literature than captions on short form content.
Education
I’ve since then becoming proficient in the CSEC English A and B syllabus as well as the CAPE Communication Studies.
On the other hand, because of my developed skill in oral and written communication, I tutor and guide those in need of knowledge in business communications and public speaking.
To stay true to my advocacy to social change, I have also dabbled in remedial reading and writing for those in need.
Recently, I was given the opportunity to tutor inmates at the Golden Grove Women’s Prison in Arouca, enlightening them on the possibilities of taking a position in the field of communications or simply learning a skill like graphic design to prepare themselves for unorthodox job positions.
Dawn-Marie Alexander 2024
2023
2020
2019
Academic Background
The University of the West Indies, St. Augustine Campus
BA Communications Studies, Double Minor in Literatures in English and Film Studies
The University of the West Indies, Open Campus
Certificate in Social Work
Holy Faith Convent, Penal
9 CSEC Subjects inclusive of English, Mathematics and French
Dawn-Marie Alexander 2024
Dawn-Marie Alexander 2024
Notable Achievements
2024
Worked in the Golden Grove Women’s Prison as an English Educator and Communications Specialist.
2023
Prize for the Best Written Thesis in Communications Studies
2022
Founded Upttrend Inc, the Communication Hub.
Elected The Faculty of Humanities and Education’s Guild Public Relations Officer and Film Studies Representative.
Elected President and PRO of Pride UWI
2019
Merit List- English A
2017 & 2018
Participated in Republic Bank’s African History Quiz.
Placed 3rd in the UWI’s Humanities and Education essay writing competition.
2014
Received Atlantic LNG’s Point Fortin’s Finest Scholarship.
Testimonials
"Social media and online presence is vast and ever changing. To navigate it and ever hope to conquer it you need experience and expertise, that’s what Dawn brings to the game.
Since adding Dawn to the team she has relieved my business of missteps we would’ve made trying to navigate all social media platforms and given us a consistent brand identity. With assets and strategy curated with passion for her craft she has increased engagement on our social media platforms alongside website traffic and conversions.
She covers all corners of digital marketing and is self driven and competent, a great asset if you’re looking to be where the eyes are."
-Zachary Samaroo, Chief Technological Officer of Samaroo’s Materials & General Ltd.
“I met Dawn a little over two months before my English B csec examinations. It was crunch time and I found this ‘free lessons’ advertisement on instagram and took the chance and applied. I got through and had my first online session and was surprised with how comfortable I felt to learn. She taught me in a way that she knew I would understand and I always wondered how she was capable of making me feel so excited to study Literature. I did exams a year earlier than I should have and I don’t think a pass in Literature would have been possible without her, her methods and her notes. Now I am a year one student at UWI Law and forever grateful for Dawn.”
-Shakira, Former Tutee
Dawn-Marie's English language tutoring was very helpful for me. Before starting her lesson session I was having some difficulties with writing my essays. She was always prompt and professional during every session. The notes I received after each session was simple and informative. It was because of her dedication to teaching I was able to pass my exams with a grade 2. I appreciate all the work she has put into these sessions and I would definitely recommend her to anyone who need extra lesson or even some tips to passing their exams.
-Kadisha, Former Tutee
"This is my second time working with Dawn and I’m really pleased with her service. While starting my own business I was lost on where to begin on social media, connecting with my audience etc.
Luckily, with Dawn's carefully and detailed package she offered left with me great insight on how to be more structured in dealing with my business, my brand voice and overall offering a unique experience for every customer.
Dawn was readily available anytime I had concerns or questions that needed to be answered which was valued. I would definitely recommend her services for anyone’s brand who needs a push in the right direction."
-Nathalia Maharaj, Owner of The Cosmic Baker
Dawn-Marie Alexander 2024
dawnstruly@gmail.com
dawnstruly.com
@dawnstruly
Dawn-Marie Alexander
@dawnstruly.x
Thanks for seeing me!